Bringing Visibility to Every Penny

Enhancing reporting and analytics to show retailers the real impact of customer donations.
Project Type

Analytics & Reporting

Services

Grow

Sector

Charity Tech & Payments

B2C

Platform

Adobe Commerce + Custom Dashboards

Tech Stack

Reporting Framework, Impact Dashboards, Retailer Insights

Bringing Visibility to Every Penny

The Challenge

Retail partners wanted more transparency into how micro-donations were performing, and how customers were engaging with different campaigns.

Our Approach

We developed reporting dashboards and data feeds that provided real-time insight into donation volume, opt-in rates, and campaign impact. The data was clear, visual, and easy for retailers to use in board meetings, CSR reporting and internal comms.

The Results

- Clear donation data for retail partners and internal teams - More informed campaign decisions and retail engagement - Strengthened retailer advocacy and renewal rates

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
Download the eBook