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Advice to the Next Generation: What the Women of GENE Wish They’d Known Earlier
Women in Tech
International Women's Day
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Why Performance Declines and How High-Performing Commerce Teams Regain Control
Performance
Technical Development
eCommerce Stratey
Reset ≠ Rebuild. Clearing the path without starting again.
Strategy
Technical Development
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The Roadmap Isn’t Broken. We’re Just Asking It to Do a Job It Was Never Designed For
Strategy
Partners
eCommerce Stratey
GENE Commerce Becomes an Adobe Gold Technology Partner: A Story Ten Years in the Making
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Partners
eCommerce Stratey
Adobe Commerce
Magento Open Source
How We Hire for Culture - Not Just Capability
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Culture
How Technical Stability Shapes Commercial Confidence
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Subscriptions That Stick - For All the Right Reasons
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When the Alarms Sound: What a Good Agency Does When the Worst Happens
Strategy
Unlimited Support
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Culture
The Commercial Case for Culture
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The Cost of Checkout Friction
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Checkouts
Checkouts & Payments
From Transactional to Relational: Developing Subscriptions Customers Actually Love
Strategy
UX
UI
eCommerce Stratey
Customer Experience
Checkouts & Payments
Subscriptions
The Checkout Experience Audit: 5 Fixes That Lift Conversion Instantly
Strategy
UX
UI
eCommerce Stratey
Customer Experience
Checkouts
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Checkouts & Payments
From Burnout to Balance: Rethinking Agency Culture in eCommerce
Strategy
Culture
Platform vs Progress: The Strategic Dilemma in B2B eCommerce
eCommerce Stratey
Strategy
B2B
GENE Join the Magento Association as the UK's Only Platinum Member
Partners
eCommerce Stratey
Magento Open Source
Unlimited Support Isn’t Just for Emergencies
Unlimited Support
Agency: Clients
eCommerce Stratey
Strategy
Patching
How Deployment Inefficiencies Drain Your Budget - and How to Fix Them
Unlimited Support
Agency: Clients
eCommerce Stratey
Customer Experience
Patching
Culture
The Culture Behind the Code: Why Our Developers Stick Around
Culture
Designing for Complexity: Why B2B UX Fails Quietly, and How We Fix It
eCommerce Stratey
B2B
Customer Experience
UI
UX
Hidden in Plain Sight: Why B2B Brands Need to Rethink How They Use New Relic’s RUM Data
eCommerce Stratey
B2B
Performance
Unlimited Support
From Chaos to Clarity: Structuring Your Product Catalogue for Growth
eCommerce Stratey
B2B
Performance
Unlimited Support
Technical Development
Stability Without Disruption: Helping Southern Sheeting Move to Adobe Commerce Cloud
Unlimited Support
Agency: Clients
eCommerce Stratey
B2B
Track Smarter, Optimise Faster: Introducing the GENE New Relic RUM Page Type Module
Performance
Technical Development
Intelligent Innovation
From Firefighting to Flow: Evolving Site Speed with Unlimited Support and the eEvo Model™
Performance
Strategy
Unlimited Support
eEvo Model™
Where Speed Is Lost: A Technical Guide to Adobe Commerce Performance Pitfalls
Technical Development
Adobe Commerce
Performance
GENEFest 2025: Colour Me Impressed
Culture
Speed Isn’t JUST a UX Issue. It’s a Tech Debt Problem With a Revenue Cost
eCommerce Stratey
Technical Development
Adobe Commerce
Performance
Unlimited Support
Personalisation That Performs: Our “Fresh Relevance” Lunch & Learn with Dotdigital
Adobe Commerce
Strategy
Partners
Personalisation
eCommerce in 2025: What Growth-Focused Brands Are Planning Next
eCommerce Stratey
Technical Development
B2B
Adobe Commerce
Introducing BlueFinch Patch: Updates Without the Drama
Patching
BlueFinch
Braintree Insights: Smarter Payment Data
Checkouts & Payments
More Than Their Job Title: The Women of GENE Commerce
Culture
International Women's Day
Women in Tech
Urgent Action Required: Braintree SDK SSL Certificate Update
Adobe Commerce
Adobe Commerce Patch Roundup: What’s New and Important
Adobe Commerce
Patching
The agency model is broken: Why buying blocks of hours doesn’t work
eCommerce Stratey
Fix the critical Adobe/Magento security vulnerability with our latest module
Adobe Commerce
eCommerce Stratey
How to remove 40% of checkout frustration with one solution
Checkouts
Payments
5 simple ways to improve your checkout
Checkouts
Payments
Cart abandonment: Explained
Checkouts
Payments
Pain-free Upgrades Explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades
Patching
eCommerce Stratey
Adobe Commerce
How to increase conversion with an effective Product Detail Page (PDP)
eCommerce Stratey
Beyond Business: Prioritising People at GENE with Sophie Alway
Culture
Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants!
Adobe Commerce
Checkouts
Payments
Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain
Checkouts
Payments
Adobe Commerce
Customer success story: Leveraging the logged in experience to drive loyalty & improve CX
Customer Experience
eCommerce Stratey
Desktop or Mobile: Optimising Checkout Experiences on Magento
Checkouts
Payments
Adobe Commerce
Adobe Target Unleashed: Disrupting Personalised Brand Experiences
Adobe Commerce
Mastering the Friction-Free Checkout Experience
Checkouts
Payments
eCommerce Stratey
New CTO in the house, Cris Quiroz joins the GENE Team!
Culture
It’s official! GENE recognised as Adobe Commerce specialist
Adobe Commerce
Shielding Your Brand Amid Holiday Cyber Threats
eCommerce Stratey
Customer Experience
Inside GENE’s Work DNA: Lauren Beer Shares Insights
Culture
Party Delights’ Halloween Mastery: GENE Exclusive with Valeria
Adobe Commerce
eCommerce Stratey
Agency: Clients
Demystifying Adobe Commerce Upgrades
Adobe Commerce
eCommerce Stratey
Magento upgrades: How to deliver smooth upgrades that bring your site forward (not down).
Adobe Commerce
Technical Development
Adobe Commerce vs. Shopify: Making the Right Choice for eCommerce Success
Adobe Commerce
eCommerce Stratey
GENE and Super Payments: Joining Forces to Power Up Conversions
Checkouts
Payments
Adobe Commerce
2023 Holiday Sales Amplified: Navigate with Adobe Commerce
Adobe Commerce
eCommerce Stratey
The impact of 3DS on Checkout Completion: A case study
Payments
Checkouts
Top ecommerce priorities for B2B sellers
B2B
eCommerce Stratey
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