Party Delights - GENE Commerce

Behind the banners: The tech that makes it work

Confetti in the front. Power at the back.

Our Work

Building the Platform That Powers Celebration at Scale

Party Delights is a brand built for celebration, but behind the balloons, banners and glitter lies a complex, high-volume retail operation that depends on technology to scale.

We’ve worked with Party Delights for over five years, helping them evolve from a heavily customised legacy Magento build into a robust, multi-site Adobe Commerce platform. The relationship has spanned replatforming, frontend innovation, operational automation, and conversion-focused optimisation.

From seasonal performance to global expansion, personalised UX to B2B trade enablement, we’ve helped turn a good business into a Level 5 commerce operation.

Sector

B2B

B2C

Home & Kitchen

Platform

Adobe Commerce (multi-site, multi-region)

Client Testimonial

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

The Highlights

Replatformed to Adobe Commerce across 4 global storefronts
Delivered a mobile-first, wallet-ready checkout experience
Developed a custom product personalisation tool
Implemented a self-service B2B portal using Adobe’s B2B suite
Built smart cross-sell and helium calculator tools to improve UX and revenue
Introduced automated return flows and support-saving logic
Optimised infrastructure for peak-season performance
Integrated with Pennies for purpose-driven checkout donations

The Highlights

The Ongoing Impact

Party Delights continues to grow with GENE, supported by our Unlimited Support model, ongoing optimisation cycles, and a shared roadmap focused on performance, personalisation and global scale.

This is where party meets partnership.

The Ongoing Impact

Explore the Projects

From Piñatas to Personalisation - explore what we’ve built together.

Adding Purpose to Checkout with Charity Donations

Integrating micro-donations into the checkout flow to support good causes without disrupting the customer journey.

Adding Purpose to Checkout with Charity Donations

Improving AOV with Smart Cross-Sells

Boosting basket value through intelligent product recommendations and context-aware merchandising.

Improving AOV with Smart Cross-Sells

Optimising for Seasonal Traffic Spikes

Preparing Party Delights for high-volume trading with infrastructure tuning, edge caching, and round-the-clock performance monitoring.

Optimising for Seasonal Traffic Spikes

Simplifying the Helium Buying Experience

Introducing a smart calculator to guide helium purchases, reduce confusion, and improve customer satisfaction at checkout.

Simplifying the Helium Buying Experience

Launching a Self-Service B2B Portal Copy

Giving trade customers the tools to self-serve, manage accounts, and place bulk orders with ease.

Launching a Self-Service B2B Portal Copy

Making Returns Effortless

Automating the returns process to reduce manual workload, speed up resolution, and improve the customer experience.

Making Returns Effortless

Smarter Product Personalisation

Creating a mobile-friendly design tool to help customers personalise products with ease and convert with confidence.

Smarter Product Personalisation

Mobile-First Checkout Experience

Redesigning the checkout flow to prioritise mobile users, reduce friction, and boost conversion with wallet integrations and a streamlined UX.

Mobile-First Checkout Experience

Replatforming for Peak Performance

Migrating Party Delights to Adobe Commerce with a mobile-first, multi-site architecture built to handle seasonal peaks, global expansion, and seamless checkout.